Privacy Protocol.

DATA CONTROLLER

WyVE Media ('we', 'us', 'our') acts as the Data Controller for personal information collected through our website and services. We determine the purposes and means of processing your personal data in accordance with applicable data protection laws.

DATA COLLECTION

We collect essential metadata required to facilitate high-performance service delivery and project communication. Collection occurs through direct interactions (forms, emails) and automated technologies (cookies, analytics).

LAWFUL BASIS

We process personal data only when we have a lawful basis to do so under applicable data protection legislation including GDPR (Article 6) and India's DPDP Act 2023.

• Contractual necessity — to deliver services you've engaged us for
• Legitimate interest — to improve our website, marketing, and operations
• Consent — for marketing communications and non-essential cookies
• Legal obligation — for tax, accounting, and regulatory compliance

DATA UTILIZATION

Information is utilized strictly for the engineering and management of client projects. We never sell, rent, or trade your personal data to third parties.

• Infrastructure optimization and performance monitoring
• Administrative invoicing and project billing cycles
• Mandatory legal audits and platform maintenance
• Service improvement and product development
• Marketing communications (with explicit consent only)

SECURITY MODEL

Our security infrastructure resides on enterprise-grade, encrypted global networks (AWS / Cloudflare). We implement industry-standard technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction.

DATA RETENTION

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable laws and regulations. Project data is retained for the duration of the engagement plus 2 years for legal and compliance purposes.

COOKIES & TRACKING

Our website uses essential cookies for functionality and analytics cookies (Google Analytics) to understand usage patterns. Non-essential cookies are only activated with your explicit consent.

THIRD-PARTY SHARING

WyVE maintains a strict Zero-Sale policy. Data exposure is restricted to essential service providers and legal jurisdictions where required by law. All third parties are contractually bound to equivalent data protection standards.

• Cloud infrastructure providers (AWS, Cloudflare)
• Payment processors for invoicing
• Email service providers (Resend)
• Analytics services (Google Analytics — anonymized)
• Legal and regulatory authorities when required by law

CROSS-BORDER TRANSFERS

Your data may be transferred to and processed in countries outside your jurisdiction. Where such transfers occur, we ensure appropriate safeguards are in place including Standard Contractual Clauses (SCCs) and adequacy decisions as mandated by GDPR and DPDP Act 2023.

YOUR RIGHTS

Under GDPR, DPDP Act 2023, and CCPA, you have comprehensive rights over your personal data. You can exercise any of these rights by contacting our data protection team.

CHILDREN'S PRIVACY

Our services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that a child has provided us with personal information, we will take steps to delete such data promptly.

POLICY UPDATES

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. The 'Last Updated' date at the top of this page indicates when this policy was last revised. Material changes will be communicated via email.